Amazon Go ©
Amazon has been on the forefront of making millions of people's lives easier for quite some time now. They released Amazon Prime, which allows unlimited 2 day shipping on most items with payment of a membership fee. Then came Amazon Alexa, an electronic personal assistant which can control many devices in your home. They also have released and are actively working on Amazon Key, a service that allows delivery people to briefly enter your home to drop off packages in order to minimize package theft.
Amazon didn't stop there, the next step in their quest to revolutionize our day-to-day lives seems to be their new idea: Amazon Go. Amazon Go seems to be in direct competition with Amazon's largest competitors such as Wal-Mart and Target. These stores sell a lot of the same goods that Amazon does, but they have physical locations, while Amazon's sales occur almost entirely on the internet. While Amazon has done very well with internet sales only, they haven't been able to tap into the market of customers who prefer shopping at a physical location. With Amazon Go, they not only are able to reach customers who prefer shopping at a store, they also revolutionized the process of shopping entirely.
Using state of the art sensors and scanning technology, Amazon has created a store completely void of checkout lines. The have effectively removed the one downside to grocery shopping. With Amazon Go, you simply download the store's app, enter the store, and place the items you want into your bag. The sensors within the store automatically register what you have taken off the shelf and automatically charge you for the items when you walk out of the store. There are no checkout lines or registers of any kind. You simply walk in and take the items you need.
For now, the one Amazon Go store in operation is about the size of a mini-mart and only sells grocery items. With time, this technology might allow Amazon to create larger stores with a larger variety of items to be bought while completely eliminating wait times. The creation and implementation of this technology may also inspire other retail giants to research similar technology and put it into use. I would personally be surprised if companies like Wal-Mart and Target were not already working on this.
Amazon didn't stop there, the next step in their quest to revolutionize our day-to-day lives seems to be their new idea: Amazon Go. Amazon Go seems to be in direct competition with Amazon's largest competitors such as Wal-Mart and Target. These stores sell a lot of the same goods that Amazon does, but they have physical locations, while Amazon's sales occur almost entirely on the internet. While Amazon has done very well with internet sales only, they haven't been able to tap into the market of customers who prefer shopping at a physical location. With Amazon Go, they not only are able to reach customers who prefer shopping at a store, they also revolutionized the process of shopping entirely.
Using state of the art sensors and scanning technology, Amazon has created a store completely void of checkout lines. The have effectively removed the one downside to grocery shopping. With Amazon Go, you simply download the store's app, enter the store, and place the items you want into your bag. The sensors within the store automatically register what you have taken off the shelf and automatically charge you for the items when you walk out of the store. There are no checkout lines or registers of any kind. You simply walk in and take the items you need.
For now, the one Amazon Go store in operation is about the size of a mini-mart and only sells grocery items. With time, this technology might allow Amazon to create larger stores with a larger variety of items to be bought while completely eliminating wait times. The creation and implementation of this technology may also inspire other retail giants to research similar technology and put it into use. I would personally be surprised if companies like Wal-Mart and Target were not already working on this.
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