Not All HEROs Wear Capes - GoPro 2016

GoPro History

In 2002, Nick Woodman went on a surfing trip in Australia in hopes of catching some gnarly waves while also getting some high quality photos. He quickly realized that amateur photographers were unable to capture action photos because they could not get close enough to the action, and most of them did not have the money to buy expensive camera. This inspired Woodman to create Woodman Labs, Inc. which we now know as GoPro. The company did not really catch fire until 2010. In 2014, when Tony Bates joined GoPro, the former executive at Microsoft, things really started to explode. Yes, GoPro has had its rough patches financially, but today GoPro has over $1.62 billion in sales and $1.10 billion in assets. This year is a pivotal year for the action video company. I published this blog to show you what GoPro has released or plans to release this quarter.

GoPro's Newest Gear

GoPro HERO 5 Black - $399 

This beautiful new cameras was released on October 2nd! "This is simply the best GoPro yet," says Nick Woodman. It combines everything you would ever need to create a seamless and easy to use video for your family vacation or crazy action adventure. Some of the new features include: voice control, a 2 inch touch display on the back, waterproof without a housing, simple one-button control, advanced video stabilization, and automatic cloud uploading. On top of all of those cool features, this camera shoots in 4K at 30 fps and also takes 12mp photos. I will let the video do the rest of the talking.

GoPro Karma (drone) - $799 w/o camera, $999 w/HERO5 Session, $1099 w/HERO5 Black

GoPro has been vigorously researching and testing drones. There is no doubt that drones have completely revolutionized digital media, so GoPro wanted to be a part of that revolution. In the winter of 2016, GoPro teamed up with Travis Rice, a professional snowboarder, to shoot a video withe the GoPro Karma. The video was stunning and got everybody excited for this new product. Some of the features include: a compact case, an easy to fly remote, an app viewer, a handheld karma grip, and its compatible with the older HERO4. The Karma can travel up to 35mph, over 9,800ft away, and can reach as high as 14,500ft from the remote. With the Karma's stabilizer and the 20 minute flight time, both the amateur and the professional will be able to capture the highest quality footage. This product is set to release October 23rd. Check out the amazing video below!